Activision CEO Unhappy No Console Price Chop Announced
By Dr. Eleanor Vance | Published on January 01, 0001
Bobby Kotick, the Activision CEO, says that in these hard times the console makers should all do their part and lop a hundy off the retail price of the current generation rigs, so gamers can buy more full-price sequels. Speaking to Bloomberg news, Kotick said he was “disappointed not to see any sort of aggressive price cutting,” at E3. “Of all H25 the things that the hardware companies need to be doing right now, it’s recognizing the difficulties of the economy and pricing their hardware appropriately.”(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); To be fair, others – such as GameStop CEO Daniel DeMatteo and Electronic Arts boss John Riccitello – have made
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