Unboxing Videos Become Strange And Unsettling If You Really Think About Them
By Dr. Eleanor Vance | Published on January 01, 0001
If you’ve hung around YouTube or tech-oriented sites long enough, chances are you’ve stumbled across an unboxing video. These are exactly what they sound like: videos where someone removes the packaging from a new product. Right now, if you type in ‘unboxing’ on the YouTube search bar, it autofills in iPhone, iPad, Wii U, Playstation Vita, and w69 Black Ops II unboxings. You’d think watching an unboxing of these things would be boring, but no, unboxing videos are hugely popular. Heck, we’ve done some unboxing videos too. Why not? People love ’em.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); https://kotaku.com/we-just-unboxed-500-worth-of-halo-4-stuff-to-help-you-5953989 When you dissect the unboxing video though, as The Dublin Review does, what you find makes it difficult to look at unboxing videos the same. Obviously, there is something hugely consumerist about unboxing videos, and that’s easy to feel guilty about. But the unboxing is also documentation of the very last moments of anticipation, the last moment where the gadget or game exists on this realm of possibility—when you unconsciously think, I’ve been waiting so long for this; this thing could be amazing. Except it’s typically not as amazing as you’ve conceptualized in your head (or as marketing says it’ll be.) So in that sense, the unboxing video documents the last moment before “the slow, inevitable decline into disappointment and neglect.” The Dublin Review also notes that by having unboxers be mostly behind the camera, the thing becomes an unmediated experience—so “it’s like one of those first-person-shooter w69 slot ทาง เข้า games in which all the player sees of his or her onscreen incarnation is a pair of hands gripping a weapon.” There is a sense of voyeurism in that, which is inherently creepy. And then, riffing off how some videos use the word ‘ceremony’ in them, they say that unboxing videos are a bit like “rituals without gods—unless, of
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